Why Traditional CRM Systems Don’t Cut It for the Consumer Packaged Goods Market

old fashioned salesman - resource image

 

The consumer packaged goods (CPG) market is experiencing a phenomenon extraordinary in the realm of B2B sales. Despite the plethora of technologies and systems available, CPG field sales reps are still overly reliant on antiquated pen-and-paper methods for sales, order processing, and completion. Why?

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