Why Traditional CRM Systems Don’t Cut It for the Consumer Packaged Goods Market

By Stacey Woods on

old fashioned salesman - resource image

 

The consumer packaged goods (CPG) market is experiencing a phenomenon extraordinary in the realm of B2B sales. Despite the plethora of technologies and systems available, CPG field sales reps are still overly reliant on antiquated pen-and-paper methods for sales, order processing, and completion. Why?

Read the full article on Destination CRM