Is Your B2B Commerce Solution Global? Optimizing for Global Markets

February 14, 2024 By Yana Persky

global multicultural

Does your B2B commerce platform accommodate multilingual product catalogs for B2B distributors with global sales operations?

Does your solution enable the creation and management of country-specific catalog filters and categories?

How granular can these configurations be, and what level of control do administrators have over them?

Can your B2B solution support the implementation of region-specific promotions, deals and campaigns?

How does your B2B solution address the challenge of displaying only relevant attributes for each type of product?

In the dynamic landscape of online B2B distribution, companies with global sales operations face unique challenges. Multinational and multi-brand distributors and wholesalers must navigate complexities such as managing inventories with multiple product categories, multilingual requirements and country-specific preferences.

To streamline operations, businesses require a unified B2B commerce platform that offers rich, out-of-the-box functionalities, custom forms and features, and an exceptionally configurable rule-based engine.

In this blog post, we delve into the journey of BERING, a Danish watch and jewelry brand, with a presence in 14 countries and a team of 60 sales reps spread across the globe.

BERING sought to empower their global sales teams with a mobile order-taking app tailored to their multilingual, multi-brand and country-specific needs.

Multilingual Configurations for B2B Commerce Solutions

With worldwide sales operations, BERING had to display their extensive inventory of over 10,000 items and their attributes in Danish, German and English. This project demanded close collaboration with the customer to provide Pepperi with data for all three languages.

Additionally, BERING needed to establish language settings based on user profiles, creating distinct language configurations for different sales reps.

With its out-of-the-box functionality, Pepperi seamlessly organized the catalog structure at the country level (e.g., Rep DE, Rep DK, Country Manager DE, etc.), while user profile settings for transaction views were set up at the language level (e.g., Language DE).

Moreover, Pepperi admins can easily change the language settings when necessary, further enhancing the flexibility and efficiency of the system.


Multilingual Catalogs


Hide Irrelevant Attributes

Due to the diverse range of products including watches, earrings, chains and more, BERING manages a multitude of item attributes. However, not all attributes are relevant across all product categories. So, it was important to make sure that only the relevant attributes are displayed for each type of product.

With Pepperi, they can now easily show the right attributes based on the specific type (and / or sub-type) of item. For example, if they are selling a certain type of watch (e.g. subtype X), then attributes “A”, “B” and “C” would be dynamically presented using HTML. This configuration not only improves the clarity and relevance of product information but also contributes to a more intuitive and user-friendly experience for both sales reps and customers.


Hide Irrelevant Attributes


Dynamic Filters

BERING sought a solution to tailor their catalog filters and categories for different countries, ensuring that customers in each region see the appropriate filters and content.


Catalog Filters per Country

For instance, when considering the Netherlands and UK, both countries are assigned to the “Rep-EN” profile. Using Pepperi’s out-of-the-box filter functionality, the “Arctic Sailing” filter is visible to customers in the Netherlands but not to those in UK.


Catalog Filters per Country


Items in Filters per Country

Customers in both the Netherlands and Sweden have access to the “Valentines day” filter or category. However, when customers from these two countries click on “Valentines day,” they see different items. In other words, some items are common to both countries, but others are unique to each. For instance, a particular watch might be available in both Sweden and the Netherlands, but it is exclusively featured in the “Valentines day” category for customers in Sweden, while customers in the Netherlands will see it elsewhere in the catalog.


Pepperi’s robust business rules engine empowers IT administrators to configure multi-level segmentation using pre-defined country codes and campaign countries, and create special deals for customers in different parts of the world in a matter of minutes.


Items in Filters per Country


“Pepperi has revolutionized our approach to managing the product catalog. The incorporation or modification of products and adjustments to our pricing structure are now seamless and efficient, resulting in significant time savings for our department. The reliable and swift synchronization mechanism ensures that both our customers and sales representatives consistently operate with the latest data. The rapid iteration time is a game-changer that surpasses our previous expectations.”

Beate Tatzel, Head of Buying & Product Management


Streamline Global Sales Operations with B2B Commerce Solutions

In the dynamic landscape of online B2B distribution, the challenges faced by companies with global sales operations are as diverse as their customer base. Multinational and multi-brand distributors like BERING must navigate complexities such as managing multilingual requirements, diverse product categories, and country-specific preferences. However, with the right solution in place, these challenges can be turned into opportunities for growth and success.

As companies continue to expand their global footprint, the need for more robust solutions like Pepperi’s Unified Commerce Platform will only grow stronger. Pepperi’s comprehensive suite of out-of-the-box features, including multilingual configuration, dynamic attribute management, and tailored catalog filters, has empowered BERING to revolutionize its global sales operations and increase sales opportunities.


“Pepperi has revolutionized our sales operations with its logically structured and user-friendly interface. This sophisticated software not only paves the way for increased sales opportunities but also equips our representatives with a comprehensive overview of their clientele. Our team swiftly embraced its clear and intuitive user experience, expressing unanimous enthusiasm and appreciating the marked improvement from our previous system. Moreover, its stability, offering both online and offline work capabilities, further accentuates its unmatched excellence in the realm of sales software.”

Sebastian Wiesemann, Team Lead Marketing & Communications


About The Author
Yana Persky author image
Yana Persky
Seasoned marketing professional with over 20 years of experience in the hi-tech and software industry. An expert in leading in-depth strategic market analysis, evaluating worldwide technology trends, and understanding the competitive market to support new strategic leads and business opportunities.
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