5 surefire ways to increase B2B sales with a mobile field sales app

May 3, 2018 By Stacey Woods

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In a digital world gone mobile, you’d be hard pressed to find something a smart handheld device cannot do. No longer just for phone calls, mobile technology has allowed B2B sales reps to use a mobile field sales app to manage their entire job from a single piece of equipment. That means no more covering a desk in sticky notes, no more lugging around a customer’s entire history in a briefcase, and fewer limitations on how much they can accomplish in the field.

But most importantly, mobile field sales software has added new opportunities to the revenue stream, allowing sales reps to increase their B2B sales.

Here are 5 surefire ways a mobile field sales app can help you increase your B2B Sales:

1.   On-the-spot conversions

Hot leads can quickly turn cold if left sitting too long. A mobile field sales appcan help you convert on the spot. Every catalog, price guide, order form, and contract your sales reps need are a few taps and swipes away. Within minutes, reps can place an order and send it straight to processing without dealing with handwritten forms or end-of-day data entry. Helping your customer out of a tight situation, when they need a quick stock top-up reinforces the client relationship, and they’ll know who to turn to the next time the need arises.

2.   Up-sell & cross-sell opportunities

Technology has gotten a lot smarter in recent years. Mobile sales apps now have up-sell & cross-sell functionality, so sales reps are prompted to offer exactly the right up-sell or cross-sell product based on their customers’ preferences and previous purchase history during the order taking process in the field. In addition, reps can build value with special promotions and discounts, such as tiered pricing, coupons, free gifts, or other enticing offers, that can up the customer’s ante while ensuring them a bigger win.

3.   Do your homework

A CRM is now an indispensable tool for sales teams, and not having immediate access to customer data can mean missed opportunities. With advances in mobile field sales software, there are no more excuses for not having the right information at the right time. All good integrated B2B mobile field sales software now include CRM functionality with order taking, inventory management, and other essential features that sales reps have access to in the field.

Knowledge is power – especially in the B2B sales world – and without knowing key details about a customer, your sales efforts won’t gain you many victories. With the right solutions in place, reps can check out a customer’s buying habits, order history, lifetime value, top selling products, and other important company information in minutes, and make stronger impressions in every sales meeting.

4.   Increased selling time

The shift from paper to digital is a huge time saver for field sales reps. Mobile field sales software allows reps to perform all their essential job functions from a single platform wherever they are. This means less time spent on tedious admin tasks and more time doing what they’re best at: selling.

5.   Improved organization and prioritizing

Organizing and prioritizing are essential skills for a good sales rep. Whether you have strong organizational skills or you need help in this area, a mobile sales app can help you and improve your productivity with the following capabilities:

  • Segment customers who meet certain criteria for special promotions
  • Schedule appointments and set reminders
  • Determine the frequency to visit each customer
  • Collaborate with other sales team members
  • Easily identify your biggest (and most valuable) customers

Mobile field sales solutions make it easy to take control of the daily scheduling and task management and ensure nothing falls through the cracks. It empowers reps to succeed, and gives managers the tools to monitor activity in the field without micromanaging the rep’s every move.

Mobile technology and mobile sales apps are improving all the time. Sales reps can now take the office with them on the road.

Find out more about mobile sales apps here .

About The Author
Stacey Woods author image
Stacey Woods
Stacey Woods is the Senior Business Development Manager at Pepperi. She has extensive experience in B2B sales and understands the many benefits that can be gained by automating and syncing the different sales channels in a company.
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