Marchon Eyewear’s Digital Transformation: Case Study

June 18, 2021 By Yana Persky

marchon eyewear

“The Spectacles”, a comical story written by Edgar Poe in 1844 tells about 22-year-old man who pays far too much attention to his appearance. He is young, tall, and handsome. But he refuses to wear glasses or a monocle because they don’t fit his ‘image’.

One evening at the opera, he sees a beautiful woman in the audience and although he cannot see her well, he falls in love instantly. His companion identifies the woman as a wealthy 82-year-old widow and promises to introduce them. After his marriage proposal, the widow makes him promise that on their wedding night, he will wear his spectacles…

Times have changed, and the eyewear industry has evolved from not only providing visual aids but also becoming an expression of style, fashion, and personality.

In order to efficiently supply a growing assortment of frames from diversified brands to their many wholesale customers, Marchon Eyewear Australia embraced Pepperi as an integral part of their business.

Learn more about how Pepperi helped Marchon Australia to :

  • Create a more controlled returns & buying experience across multiple sales channels
  • Serve customers when not visited by field sales reps
  • Eliminate manual order entry and review
  • Successfully recapture missed opportunities
About The Author
Yana Persky author image
Yana Persky
Seasoned marketing professional with over 20 years of experience in the hi-tech and software industry. An expert in leading in-depth strategic market analysis, evaluating worldwide technology trends, and understanding the competitive market to support new strategic leads and business opportunities.
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