Using Pepperi to sell in-store and online, Giesswein grew sales by 45%

Rapid growth in a competitive, high-paced retail environment is difficult to achieve. Giesswein, a European apparel brand, was using several systems for its retail sales and found it hard to adapt to market dynamics. Disconnected processes hindered its ability to provide an effective omnichannel experience and to scale globally. With Pepperi, Giesswein grew sales like never before.

Industry

Fashion and Apparel

Regions

EMEA, NA, APAC

Pepperi

Pepperi enables us to take a holistic approach to B2B sales, simplifying planning, execution and analysis. It's a joy to use and makes a striking impact. Very much like our own products.

Markus Giesswein

Markus Giesswein, CEO Giesswein

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Pepperi
Markus Giesswein

Markus Giesswein, CEO Giesswein

Pepperi enables us to take a holistic approach to B2B sales, simplifying planning, execution and analysis. It's a joy to use and makes a striking impact. Very much like our own products.

Markus Giesswein, CEO Giesswein

About Giesswein

Since 1954, Austria-based Giesswein has been designing, manufacturing and selling superior indoor and outdoor footwear and apparel made from Merino wool. Its nature-inspired products are now globally available at over 3000 points-of-sale throughout Europe, North-America and Asia.

 

Growing Pains

As Giesswein grew, it became evident that a fast-growing global business requires a comprehensive and tightly integrated approach for retail sales.

“We were using too many systems and tools for managing our sales to retailers – a website for self-service, sales app for field reps, a CRM etc. Each of these systems had its own admin console, reporting and user experience. All systems required a complex integration with our ERP” says Markus Giesswein, CEO. “Sub-par user experience, inconsistent processes and limited ability to adapt things to match our changing business needs made for inefficient B2B sales and limited our ability to scale up”.

Giesswein realized that it needed a scalable solution that would replace its multiple systems with a unified, flexible and natively mobile platform.

 

Complete Business Transformation

With Pepperi’s unmatched flexibility, Giesswein was able to transform its entire B2B commerce operations

  • New native mobile apps configured to their exact needs, enabling effective in-store and on-the-road sales, while a new web storefront supports inside sales
  • A new B2B eCommerce site caters for the growing number of global buyers
  • Stunning e-Catalogs and marketing collateral facilitate ordering and showcase products in-line with the brand’s image
  • Managers track overall and individual rep KPIs via dashboards and reports
  • A single integration with AS400 ERP system was leveraged across all solutions

 

The Results – 45% Sales Growth

Giesswein went live within three months of signing with Pepperi, and the results were quick to follow – an amazing 45% growth in sales. The intuitive iPad app was an immediate hit among millennial reps and veteran sales pros alike, minimizing on-boarding time and accelerating sales.

"With Pepperi’s all-in-one platform, we regularly make changes on our own to catalogs, promotions, discounts, and those affect all our channels at once. It’s that simple” said Markus Giesswein, CEO.

The new B2B eCommerce site became a major sales driver, further offloading mundane tasks from reps and allowing them to focus on nurturing customer relationships.

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