Kimberly-Clark

Kimberly-Clark Reduced Sales Rep Visits by 10%, Increased Orders by 10% with Pepperi

Kimberly-Clark implemented Pepperi as part of digital transformation to turn the field sales teams into professional business partners and improve management visibility into the order-to-cash process. Learn how they managed to reduce sales rep visits by 10% while simultaneously increasing orders by 10% thanks to Pepperi’s B2B Sales Platform. Read more about Kimberly-Clark’s challenges and …

Boost the value of your B2B e-Commerce Platform

6 Tips to Boost the Value of your B2B e-Commerce Platform

Every day, when discussing B2B e-Commerce software with people, I often hear phrases such as “customers don’t like to order online” or that “they are too old fashioned”, or “they prefer to see their rep”. Sometimes I even get the classic “I can’t trust them to order enough – I know a rep will sell …

Pepperi B2B e-Commerce Platform

How Covid forced companies to unify their field sales with B2B eCommerce

2020 certainly has been an extremely challenging year… The COVID-19 pandemic disrupted sales processes for many organizations that relied heavily on offline and face-to-face interactions, accelerating digitalization processes as e-commerce has become an important way, if not the only way to keep sales going. According to McKinsey1, 96% of the B2B organizations prioritized the digital …

6 Tips for a Successful B2B Sales Strategy

To increase B2B sales, it’s important to periodically revisit your B2B sales strategy. This is particularly relevant after the recent shift to a customer-centric sales approach. As information about products and services are increasingly accessible to B2B buyers, they trust online information and product reviews more, and a self-interested sales rep less. Rather than focusing …

What is B2B Software, and Why Brands & Wholesalers Should Care

What is B2B Software and Why Brands & Wholesalers Should Care

Recent advancements in mobile technology have given brand manufacturers, distributors and wholesalers opportunities to sell, market and connect with customers and prospects more efficiently and effectively than ever before. Where tools like carefully-crafted, mobile-friendly websites, ERP and accounting systems, and social media marketing were once considered a competitive advantage, they are now the linchpins that …

Apples vs. Oranges

What’s the difference between SFA and CRM?

Like many other technology solutions used to support and streamline business and organizational processes, Customer Relationship Management (CRM) and Sales Force Automation (SFA) are often confused. There is a common misconception that they are interchangeable, but this couldn’t be further from the truth. So where does the confusion come from? The main reason for this …

free stuff

What are Trade Promotions?

In the consumer goods space, successful brands and wholesale distributors realize the importance of trade promotions in their B2B commerce activities and use them to gain an edge. Trade promotions take many forms. They vary between offering markdowns when introducing new product lines, to creative ideas executed in stores such as motion sensing cardboard cutouts …

trade promotions

5 B2B Trade Promotion Best Practices

When it comes to competing in the B2B arena these days, there are many tactics the FMCG companies can use to grow their business and engage, retain and personalize every aspect of the customer experience. This is particularly relevant when it comes to trade promotions. One common mistake a lot of companies make is to …

FMCG van sales

9 KPIs Fast Moving Consumer Goods Suppliers Should Track to Improve Van Sales Performance

The FMCG industry is highly competitive – product delivery from suppliers to their distribution network (wholesalers, retailers, forecourt stores, hospitality businesses (HoReCa) etc.) has to be quick and managing sales must be efficient as it all has a high impact on profit margins. Finding a mobile van sales application to streamline the delivery, invoicing and …