Apples vs. Oranges

What’s the difference between SFA and CRM?

Like many other technology solutions used to support and streamline business and organizational processes, Customer Relationship Management (CRM) and Sales Force Automation (SFA) are often confused. There is a common misconception that they are interchangeable, but this couldn’t be further from the truth. So where does the confusion come from? The main reason for this …

By Guy Gilam on

free stuff

What are Trade Promotions?

In the consumer goods space, successful brands and wholesale distributors realize the importance of trade promotions in their B2B commerce activities and use them to gain an edge. Trade promotions take many forms. They vary between offering markdowns when introducing new product lines, to creative ideas in-store such as motion sensing cardboard cutouts reacting to …

By Jo Sugarman on

trade promotions

5 top tips to ensure successful B2B trade promotions

In these days of enhanced competition within the B2B industry, it’s understandable that many FMCG companies are overwhelmed by the different ways they can grow their business and engage, retain and personalize every aspect of the customer experience. This is particularly relevant when it comes to trade promotions. One common mistake is to simply drop …

By Jo Sugarman on

FMCG van sales

9 KPIs Fast Moving Consumer Goods Suppliers Should Track to Improve Van Sales Performance

The FMCG industry is highly competitive – product delivery from suppliers to their distribution network (wholesalers, retailers, forecourt stores, hospitality businesses (HoReCa) etc.) has to be quick and managing sales must be efficient as it all has a high impact on profit margins. Finding a mobile van sales application to streamline the delivery, invoicing and …

By Jo Sugarman on

sun showing power of sales force automation

Harness the power of a sales force automation app to improve sales enablement

In order for brands and wholesale distributors to be successful, it’s vital to provide your sales team with the right data, sales tools, and relevant content for them to communicate effectively and sell efficiently. This sales enablement process ensures your sales team will generate better results and customers receive better service. A sales force automation …

By Jo Sugarman on

superheroes using field sales software

Empower your sales reps to work smarter with field sales software

It’s no secret that good time management is one of the highest requirements for succeeding in B2B sales. But what is a surprise is that today’s sales reps spend the majority of their time on activities other than sales with 64.8% of reps’ time currently spent on non-revenue-generating activities. Let’s look at some of the …

By Jo Sugarman on

hands holding mobile devices showing field sales software

3 reasons why field sales software and wholesale eCommerce go hand-in-hand

In the past, wholesale purchasing was straightforward – retailers, hospitality (HoReCa) businesses, forecourt stores and other buyers met suppliers and ordered products. Re-orders were done over the phone, via fax, or face-to-face. But you also had merchandisers checking your shelves and submitting replenishment orders when needed… almost forgot about van drivers delivering products and able …

By Jo Sugarman on

Using sales order management software for actionable sales insights

In these days of data driven business, immediate access to real-time data has vital benefits for brands and wholesalers, leading to improvements in efficiency, reduce errors and grow sales. For FMCG companies sales order management software can help manage this data and provide critical insights… Consolidated data in an omnichannel world Omnichannel is crucial to survive in …

By Guy Gilam on

omnichannel B2B sales platform homepage

Ready, steady….. launch!

This month, we have launched our refreshed website – check it out at www.pepperi.com. The new design emphasizes our unique approach of providing a single platform to address all B2B sales requirements for your field team, for your office staff and most important for your customers. A platform that is so flexible that it can …

By Guy Gilam on

How can a Sales Force Automation app relieve your sales reps’ stress?

A truly integrated sales automation platform that connects reps with managers and customers, unifying the sales process across all customer touch-points, be those online or face-to-face is the ultimate sales tool for reps making their job so much easier. A Sales Force Automation app built for CPG brands and wholesalers is the cornerstone of such …

By Jo Sugarman on

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