Apples vs. Oranges

What’s the difference between SFA and CRM?

Like many other technology solutions used to support and streamline business and organizational processes, Customer Relationship Management (CRM) and Sales Force Automation (SFA) are often confused. There is a common misconception that they are interchangeable, but this couldn’t be further from the truth. So where does the confusion come from? The main reason for this …

By Guy Gilam on

Headless eCommerce

What is headless commerce and what are the benefits?

What is headless commerce? Headless commerce (also known as API-driven or API-first commerce) is all the rage these days, but there is a lot of confusion about what this term really means. It is defined as an eCommerce system where the back-end is decoupled from the front-end – the presentation/experience layer or the “head” of …

By Guy Gilam on

Pepperi’s new omnichannel trade promotions module

Trade promotions have become an essential tool for brands and wholesalers to gain an edge in competitive markets. But getting promotions right across all B2B touchpoints (in-person and online) is extremely challenging. Complex, time-consuming and error-prone processes involving disparate systems result in poor business results and often create a bad customer experience. With Pepperi, this …

By Jo Sugarman on

How can sales rep software help you grow your B2B business?

For your B2B wholesale or distribution business to grow, you need to increase your sales year on year. There’s no doubt this is getting harder as global competition escalates. How can B2B sales rep software help make this happen? Here are some areas in which a mobile sales solution for sales reps can create opportunities …

By Jo Sugarman on

trade promotions

5 top tips to ensure successful B2B trade promotions

In these days of enhanced competition within the B2B industry, it’s understandable that many FMCG companies are overwhelmed by the different ways they can grow their business and engage, retain and personalize every aspect of the customer experience. This is particularly relevant when it comes to trade promotions. One common mistake is to simply drop …

By Jo Sugarman on

How to Choose a Winning Sales App

Post updated: February 26, 2017  All sales apps promise to increase sales. Measuring their effectiveness after you’ve purchased one is relatively straight-forward: those that deliver lead to more and bigger sales orders. So, how to make sure that you pick a winning sales app? Here are the basic features to look for:  1.    Offline mode This …

By Oren Ezra on

omnichannel B2B sales platform homepage

Ready, steady….. launch!

This month, we have launched our refreshed website – check it out at www.pepperi.com. The new design emphasizes our unique approach of providing a single platform to address all B2B sales requirements for your field team, for your office staff and most important for your customers. A platform that is so flexible that it can …

By Guy Gilam on

Are you and your mobile sales app the perfect match?

Take this quick quiz to find out if your mobile sales app really is the perfect match for you and your business. Make a note of your answers and count up your score at the end to see if you’ve found your perfect match! 1. Is it easy to use? a. Very easy, it virtually does …

By Jo Sugarman on

eyewear sales productivity

7 Ways Leading Eyewear Brands Improve their Sales Operations Productivity

Facing fierce competition from other brands and price pressure from online retailers, eyewear manufacturers need to reduce their cost of doing business by finding new ways to improve their sales operations productivity. Here are seven ways top eyewear brands are leveraging technology to enhance the productivity of their sales operations: 1. Automated order taking on-site with …

By Neta Weinryb on

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