Hacarem Spirits is the leading importer of wine and spirits in Israel, established in 1921.
Their spirits, wine and beer departments represent an exclusive collection of over 250 of the worlds’ leading premium brands, boasting a wide range of world-renowned producers and products of the highest quality.
Hacarem presents expertise in its field of operation, providing up-close accompaniment, the professional know-how and continuous guidance to each and every one of its customers.
Hacarem was looking for an omni-channel B2B sales platform where both the commercial sales activities, as well as the distribution of professional information, could take place.
They needed the platform to address the following challenges:
- Disconnect between customer-facing teams
- Manual entry of multiple promotions into the ERP
- High number of errors in the supply chain
- Limited insights and information about customers and sales
Hacarem selected Pepperi for the following reasons:
- Proven Unified Platform that combines B2B e-Commerce and Sales Force Automation (SFA) for fast moving consumer goods (FMCG); unifying sales, marketing, support and the customer operations.
- Flexibility & Agility – Pepperi’s configurable back office across the different users group assures operational agility. All information and insights are available 24/7 and accessible to sales rep in the field, as well as to the clients.
- Superior Cloud Technology – The smooth integration with Hacarem’s ERP and finance systems and the Pepperi Cloud platform allows them to guarantee delivery within 48 hours – an important competitive advantage!
Results & Benefits
After a short implementation, Hacerem saw the following results:
By choosing Pepperi, Hacarem created a true omni-channel platform which resulted in:
- Faster time to delivery
- Reduction in order errors
- Improved customer satisfaction
- Reassignment of back office roles
“Pepperi’s flexible back office allows us to modify pricing and promotions very easily, using drag and drop, and without writing a single line of code.
Our users and customers are getting insights and relevant information tailored to their tasks, and the Cloud platform ensures operational agility"
Mickey Anatol – Head of e-Commerce, Hacarem Spirits