What is B2B Software, and Why Brands & Wholesalers Should Care

What is B2B Software and Why Brands & Wholesalers Should Care

Recent advancements in mobile technology have given brand manufacturers, distributors and wholesalers opportunities to sell, market and connect with customers and prospects more efficiently and effectively than ever before. Where tools like carefully-crafted, mobile-friendly websites, ERP and accounting systems, and social media marketing were once considered a competitive advantage, they are now the linchpins that …

By Kym Ben-Ivgi on

independent sales rep

Top 3 Reasons to Invest in Sales Automation Software for Independent Sales Reps

If you’re a brand manufacturer, wholesaler or distributor with independent reps on your sales team, you may be deliberating whether to invest in sales automation software for your independent reps. They’re not your employees. They come and go. You pay them on a success-basis anyway. Doesn’t sound very worthwhile, right? Actually, it can be a …

By Oren Ezra on

Cross-Selling and Up-Selling Tactics

15 Proven Cross-Selling and Up-Selling Tactics that Increase Average Order Size

Perhaps the easiest way to increase B2B consumer goods sales is to sell more to a customer that is already buying, using smart cross-selling and upselling tactics. The two are often confused, so in a nutshell, here is the difference:  Upselling encourages the ordering of anything that would increase the price of the primary product; …

By Kym Ben-Ivgi on

Apples vs. Oranges

What’s the difference between SFA and CRM?

Like many other technology solutions used to support and streamline business and organizational processes, Customer Relationship Management (CRM) and Sales Force Automation (SFA) are often confused. There is a common misconception that they are interchangeable, but this couldn’t be further from the truth. So where does the confusion come from? The main reason for this …

By Guy Gilam on

Headless eCommerce

What is headless commerce and what are the benefits?

What is headless commerce? Headless commerce (also known as API-driven or API-first commerce) is all the rage these days, but there is a lot of confusion about what this term really means. It is defined as an eCommerce system where the back-end is decoupled from the front-end – the presentation/experience layer or the “head” of …

By Guy Gilam on

Pepperi’s new omnichannel trade promotions module

Trade promotions have become an essential tool for brands and wholesalers to gain an edge in competitive markets. But getting promotions right across all B2B touchpoints (in-person and online) is extremely challenging. Complex, time-consuming and error-prone processes involving disparate systems result in poor business results and often create a bad customer experience. With Pepperi, this …

By Jo Sugarman on

How can sales rep software help you grow your B2B business?

For your B2B wholesale or distribution business to grow, you need to increase your sales year on year. There’s no doubt this is getting harder as global competition escalates. How can B2B sales rep software help make this happen? Here are some areas in which a mobile sales solution for sales reps can create opportunities …

By Jo Sugarman on

free stuff

What are Trade Promotions?

In the consumer goods space, successful brands and wholesale distributors realize the importance of trade promotions in their B2B commerce activities and use them to gain an edge. Trade promotions take many forms. They vary between offering markdowns when introducing new product lines, to creative ideas executed in stores such as motion sensing cardboard cutouts …

By Jo Sugarman on

trade promotions

5 top tips to ensure successful B2B trade promotions

In these days of enhanced competition within the B2B industry, it’s understandable that many FMCG companies are overwhelmed by the different ways they can grow their business and engage, retain and personalize every aspect of the customer experience. This is particularly relevant when it comes to trade promotions. One common mistake is to simply drop …

By Jo Sugarman on

FMCG van sales

9 KPIs Fast Moving Consumer Goods Suppliers Should Track to Improve Van Sales Performance

The FMCG industry is highly competitive – product delivery from suppliers to their distribution network (wholesalers, retailers, forecourt stores, hospitality businesses (HoReCa) etc.) has to be quick and managing sales must be efficient as it all has a high impact on profit margins. Finding a mobile van sales application to streamline the delivery, invoicing and …

By Jo Sugarman on

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