Apples vs. Oranges

What’s the difference between SFA and CRM?

Like many other technology solutions used to support and streamline business and organizational processes, Customer Relationship Management (CRM) and Sales Force Automation (SFA) are often confused. There is a common misconception that they are interchangeable, but this couldn’t be further from the truth. So where does the confusion come from? The main reason for this …

By Guy Gilam on

Headless eCommerce

What is headless commerce and what are the benefits?

What is headless commerce? Headless commerce (also known as API-driven or API-first commerce) is all the rage these days, but there is a lot of confusion about what this term really means. It is defined as an eCommerce system where the back-end is decoupled from the front-end – the presentation/experience layer or the “head” of …

By Guy Gilam on

Pepperi’s new omnichannel trade promotions module

Trade promotions have become an essential tool for brands and wholesalers to gain an edge in competitive markets. But getting promotions right across all B2B touchpoints (in-person and online) is extremely challenging. Complex, time-consuming and error-prone processes involving disparate systems result in poor business results and often create a bad customer experience. With Pepperi, this …

By Jo Sugarman on

How can sales rep software help you grow your B2B business?

For your B2B wholesale or distribution business to grow, you need to increase your sales year on year. There’s no doubt this is getting harder as global competition escalates. How can B2B sales rep software help make this happen? Here are some areas in which a mobile sales solution for sales reps can create opportunities …

By Jo Sugarman on

free stuff

What are Trade Promotions?

In the consumer goods space, successful brands and wholesalers realize the importance of trade promotions in their B2B commerce activities and use them to gain an edge. Trade promotions take many forms. They vary between offering markdowns when introducing new product lines, to creative ideas in-store such as motion sensing cardboard cutouts reacting to passing …

By Jo Sugarman on

trade promotions

5 top tips to ensure successful B2B trade promotions

In these days of enhanced competition within the B2B industry, it’s understandable that many FMCG companies are overwhelmed by the different ways they can grow their business and engage, retain and personalize every aspect of the customer experience. This is particularly relevant when it comes to trade promotions. One common mistake is to simply drop …

By Jo Sugarman on

9 KPIs Fast Moving Consumer Goods Suppliers Should Track to Improve Van Sales Performance

The FMCG industry is highly competitive – product delivery from suppliers to their distribution network (wholesalers, retailers, forecourt stores, hospitality (HoReCa) businesses etc.) has to be quick and managing sales must be efficient as it all has a high impact on profit margins. Finding a mobile van sales application to streamline the delivery, invoicing and …

By Jo Sugarman on

Avoid holiday stress

Get ready for holiday season shopping with retail audit software

At this time of year parents are thinking about (or maybe dreading) the long summer break ahead but also planning ‘back to school’ preparations ahead of the rush. Apart from the back to school shopping panic, there are many other major shopping days throughout the year that will have a huge effect on your retailers. …

By Jo Sugarman on

sun showing power of sales force automation

Harness the power of a sales force automation app to improve sales enablement

In order for brands and wholesale distributors to be successful, it’s vital to provide your sales team with the right data, sales tools, and relevant content for them to communicate effectively and sell efficiently. This sales enablement process ensures your sales team will generate better results and customers receive better service. A sales force automation …

By Jo Sugarman on

superheroes using field sales software

Empower your sales reps to work smarter with field sales software

It’s no secret that good time management is one of the highest requirements for succeeding in B2B sales. But what is a surprise is that today’s sales reps spend the majority of their time on activities other than sales with 64.8% of reps’ time currently spent on non-revenue-generating activities. Let’s look at some of the …

By Jo Sugarman on

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