RAYMOND WEIL, one of the flagships of the Swiss watchmaking industry, was founded in 1976 by Mr. Raymond Weil. As a family business, RAYMOND WEIL is now run by the 3^rd generation of the family, and its timepieces are sold worldwide.

Once strongly settled in Geneva, Switzerland, RAYMOND WEIL gradually put together an international network and now has subsidiaries in the US, UK, Hong Kong and India.

An essential field rep tool – order taking and retail execution

RAYMOND WEIL first started working with Pepperi in 2016 when it was looking for a tool that would help its Swiss reps take orders fast and efficiently during the watch industry’s major event, Baselworld.

“We soon understood that Pepperi’s capabilities could serve our needs beyond order taking at events, and Pepperi became the standard tool for our field reps worldwide,” says Sacha Dunn, Group ERP & Systems Project Manager at RAYMOND WEIL.

Connecting management to the field

“The biggest benefit from my point of view is having “eyes in the field”. Now we can better understand the performance of our products in the stores whether it is the sell-through using stock taking, or the in-store presentation and merchandising through visit reports with images the rep takes before and after the visit to ensure that the displays are set perfectly” adds Craig Leach, Brand Director for Raymond Weil UK.

“With Pepperi, we have an accurate record of when the store was visited, the reason for the visit and any required follow-ups” he adds. “Visit reports are shared across teams, quickly highlighting trends across our distribution network and calls-to-action. Reports are also shared with our retailers – for example, when their action is required to improve the display or to commend them on representing our brand well”.

Transforming B2B Sales

Pepperi has changed the way sales reps interact with retailers – “Having quality images of our entire collection, including full pricing and inventory information on hand at all times, makes a huge difference” explains Mr Dunn.

The bottom line

Mr Leach adds “Productivity means that each visit is shorter and more focused, so our reps can visit more stores and spend more time visiting new retailers”.

Sharing the information between team members encourages reps to focus on best-selling lines and offer retailers recommendations based on up-to-date data from the field. Sell through information helps RAYMOND WEIL to better adjust production to the demand, reducing dead inventory as well as lack of critical product at the point of sale.

This information, along with the state-of-the-art app the reps use, sets RAYMOND WEIL apart from other brands.