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Glenn Sherling, Senior Director of Operations, US

“We needed a solution that would increase efficiency – Pepperi has answered that call, enabling our sales reps to spend more time selling our products.”

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Ogi Eyewear Sets its Sights on Pepperi’s Mobile Frame Board Management

Overview

Ogi Eyewear was established with four pillars at its core: innovation, originality, quality and value. These became the guiding principles and foundations as the company developed its first collections.

Since the company’s genesis in 1997, each Ogi Eyewear frame has been handcrafted with original, sophisticated styling. The Ogi Eyewear brand has become renowned for its fresh, contemporary flair and purposeful use of bold color combined with fashion forward designs.

Ogi Eyewear has developed into an internationally recognized brand with a refined vision. As its operation continued to expand, so did the number of styles released each year. The company has launched several new brands, consistently delivering style and substance and affordable luxury.

Ogi Eyewear and its brand portfolio including Ogi, Seraphin, Innotec, Red Rose, Bon Vivant, Ogi Kids and Scojo New York, are sold by retail optical and independent optical stores worldwide.

Challenges

  • With a large North American field sales organization, Ogi Eyewear sought to increase its B2B frame sales by driving frame rep productivity.
  • To gain business efficiencies, sales representatives required a mobile tool that would automate manual intensive replenishment and order taking processes.
  • Ogi Eyewear identified the replenishment process and ordering functions as having the greatest opportunity for efficiency gains.
  • The company had previously piloted a different mobile sales solution, which lacked integration to Ogi’s SAP ERP system, a key mandate for the program.

Solution

  • Ogi Eyewear deployed the Pepperi commerce platform across its entire sales division, to increase effectiveness and efficiency of its sales reps.
  • Ogi Eyewear reps utilize the Pepperi platform to efficiently take stock of frames at the point of sale, quickly replenish missing frames, present new collections and styles, promote upsell and cross-sell offers, track new product introductions, and more.
  • Bi-directional integration between Pepperi and SAP ERP ensures that business data integrity is maintained at all times, and that orders are promptly fulfilled.
  • With the minimal support of Pepperi consulting staff, Ogi Eyewear has configured the solution to its specific sales and merchandising workflows and business rules.

Results

  • Working with Pepperi on tablet devices, the Ogi Eyewear sales team has responded positively to the business benefits of the Pepperi sales suite, which has delivered a simplified and more efficient sales process.
  • Improved sales productivity has translated into increased efficiency by the Ogi sales team, resulting in time for more sales calls and follow-up on new leads and opportunities.
  • Real-time SAP ERP integration eliminated the need for duplicate data entry, resulting in efficiency gains and reduced order processing errors.