About Giesswein
Since 1954, Austria-based Giesswein has been designing, manufacturing and selling superior indoor and outdoor footwear and apparel made from Merino wool. Its nature-inspired products are now globally available at over 3000 points-of-sale throughout Europe, North-America and Asia.
Growing Pains
As Giesswein grew, it became evident that a fast-growing global business requires a comprehensive and tightly integrated approach for retail sales.
“We were using too many systems and tools for managing our sales to retailers – a website for self-service, sales app for field reps, a CRM etc. Each of these systems had its own admin console, reporting and user experience. All systems required a complex integration with our ERP” says Markus Giesswein, CEO. “Sub-par user experience, inconsistent processes and limited ability to adapt things to match our changing business needs made for inefficient B2B sales and limited our ability to scale up”.
Giesswein realized that it needed a scalable solution that would replace its multiple systems with a unified, flexible and natively mobile platform.
Complete Business Transformation
With Pepperi’s unmatched flexibility, Giesswein was able to transform its entire B2B commerce operations
- New native mobile apps configured to their exact needs, enabling effective in-store and on-the-road sales, while a new web storefront supports inside sales
- A new B2B eCommerce site caters for the growing number of global buyers
- Stunning e-Catalogs and marketing collateral facilitate ordering and showcase products in-line with the brand’s image
- Managers track overall and individual rep KPIs via dashboards and reports
- A single integration with AS400 ERP system was leveraged across all solutions
The Results – 45% Sales Growth
Giesswein went live within three months of signing with Pepperi, and the results were quick to follow – an amazing 45% growth in sales. The intuitive iPad app was an immediate hit among millennial reps and veteran sales pros alike, minimizing on-boarding time and accelerating sales.