Why Hallmark Partnered with Pepperi to Launch Mobile B2B Platform

Hallmark International Joins Forces with Pepperi

We are extremely proud that Hallmark International, the iconic global greeting card brand, selected the Pepperi mobile platform to provide omni-channel sales software for its international B2B field sales and merchandising operations.

The selection of Pepperi followed a rigorous six-month long pilot in which Pepperi’s mobile sales suite was tested by Hallmark.

Here are some of the reasons Hallmark selected Pepperi:

  • Solution breadth – support for catalog order taking, account management, and merchandising in a single mobile platform
  • High configurability – providing Hallmark with the flexibility to set up Pepperi to its exact needs in each of its international operations: United Kingdom, Central Europe and Australia
  • Enterprise-grade scalability – reliably serving Hallmark’s sales reps and field merchandisers
  • Security – complying with Hallmark’s arduous security requirements to ensure that Hallmark’s business data is never compromised

Why “mobile first” was important to Hallmark

As part of Hallmark International’s efforts to modernize and standardize their IT across all international operations, their next sales suite needed to be a true mobile-first solution, configurable to support the different workflows of their various operations – and one with proven field success for enterprises.

It also needed to include the main features of a mobile first sales app:

  • Mobile CRM – providing relevant customer and product information in the field so agents are more productive and informed while engaging their customers onsite
  • Mobile sales ordering– presenting Hallmark’s product lines via an e-catalog, taking orders and transmitting them directly to Hallmark’s ERP
  • Mobile merchandizing – performing in-store merchandising activities, such as replenishment, shelf-display audits, and performing customer satisfaction surveys
  • BYOD – regional operations are able to choose which device their field agents use

Carl Harrison, European IT Director of Hallmark International, has quickly become a Pepperi fan:

“Pepperi was the only player to meet our stringent demands and to provide the ability to run mobile merchandising and order taking from one secure sales suite.”

Read the full case study here

We look forward to sharing many more success stories with you. If you have a Pepperi success story of your own to contribute we’d love to hear from you. Just drop us a line.