Ozwaldo Neto, Marketing Director, Seculus, Brazil.

"Pepperi's wholesale CRM has helped improve the consumer experience, communication with retailers, and our sales reps' efficiency."

SECULUS rolls out Pepperi across Brazil to gain sell-through visibility and minimize dead inventory

Overview

SECULUS is Brazil’s second largest watch manufacturer and distributor, representing high-end brands such as Guess, Gc, D&G Time, Speedo Watches, Nautica Watches, Puma Time, Mondaine and Breil Milano. The company sells about four million watches a year through its subsidiaries, distributors and sales reps and also participates in numerous trade shows.
Due to the vastness and competitiveness of the Brazilian market, SECULUS needs access to up-to-the-minute data and seamless communication among its 5,000 retail outlets across the country.

Challenges

  • Sell-through visibility from its independent retailers was typically incomplete or delayed.
  • With no knowledge of product availability, sales reps were over-promising, under-delivering and placing orders for items that no longer existed.
  • Products were often over or under-stocked.
  • Order-taking at trade shows and the company’s showroom was tedious and time-consuming, leading to lost sales opportunities.

Solution

  • Pepperi’s solution was integrated with SECULUS’ SAP ECC 6.0 system to seamlessly link field sales ordering with back office order processing and fulfilment.
  • Management has complete, up-to-the-minute visibility of sales from all third-party independent retailers.
  • Tracking of sales and customers provides all the information needed for sell in and sell-out.
  • Inventory is optimized and managed in real-time.

Results

  • Streamlined operations with retailers.
  • Reduced “dead” inventory levels.
  • Improved planning, replenishment and decision-making.
  • Enhanced customer experience.