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What are Trade Promotions?

In the consumer goods space, successful brands and wholesale distributors realize the importance of trade promotions in their B2B commerce activities and use them to gain an edge. Trade promotions take many forms. They vary between offering markdowns when introducing new product lines, to creative ideas executed in stores such as motion sensing cardboard cutouts …

By Jo Sugarman on

Avoid holiday stress

Get ready for holiday season shopping with retail audit software

At this time of year parents are thinking about (or maybe dreading) the long summer break ahead but also planning ‘back to school’ preparations ahead of the rush. Apart from the back to school shopping panic, there are many other major shopping days throughout the year that will have a huge effect on your retailers. …

By Jo Sugarman on

woman looking for retail execution ideas

3 reasons for stockouts and how to prevent them with retail execution software

Stockouts have a major impact on revenue and customer churn for FMCG brands, wholesalers and their retailers. The ‘worst nightmare’ scenario is a consumer planning to buy your product, it’s not there so they buy a competitors’ product instead. Retailers currently lose $1.75 trillion in revenue worldwide, due to overstocks, out-of-stocks and returns. Failing to …

By Guy Gilam on

omnichannel B2B sales platform homepage

Ready, steady….. launch!

This month, we have launched our refreshed website – check it out at www.pepperi.com. The new design emphasizes our unique approach of providing a single platform to address all B2B sales requirements for your field team, for your office staff and most important for your customers. A platform that is so flexible that it can …

By Guy Gilam on

9 ways to prevent lost sales with retail audit software

As brands and wholesalers compete for higher market share, increased visibility, and the best shelf positioning, undertaking retail audits regularly is the way to keep your business at the forefront of your industry. Not carrying out audits correctly will have a huge negative impact on your business. According to a Promotion Optimization Institute study 81% of …

By Jo Sugarman on

retail execution, merchandising

6 ways retail audit software ensures perfect retail execution

In today’s competitive consumer goods market, brands and wholesalers need to use every tool available to them to give them an advantage over their competition. Your retail execution strategy needs to be executed exactly as you set it out to be to ensure sell-through of your products. Among other things they must be in-stock (obvious …

By Jo Sugarman on

visual merchandising

6 Best Practices for Successful Visual Merchandising Audits

You want consumers to be able to locate your products easily in stores, and when they do find them, that they are presented appealingly. This is the purpose of visual merchandising — using and manipulating retail displays and shelves to attract customers by drawing attention to the product’s best features and benefits — with the …

By Kym Ben-Ivgi on

problem solving

Three problems a sales route planner can help solve

Combining a sales software with a route planning software makes perfect sense. CPG brands and wholesalers operating a field sales team can benefit not only from more efficient route planning but also create prioritized visit schedules based on customer information and sales data from the CRM / ERP. But how do you know if your …

By Jo Sugarman on

Why in-store retail execution remains vital, even in today’s eCommerce driven world

In the past few years there have been several dismal predictions for brick-and-mortar stores as retailers and forecourt stores face constant disruption from eCommerce and a growing competitive environment. Despite that, the physical store remains very relevant, with many consumers wanting to feel and touch the product before committing to a purchase or preferring to …

By Jo Sugarman on

Young woman using sales force automation

7 Questions To Ask When Evaluating a Mobile Sales Force Automation App

Sales doesn’t stop when you’re not at your desk, so neither should your sales force automation (SFA) app. However, not all SFA solutions offer the same mobile experience. There are, so to speak, “levels of mobility” – and these directly affect the ability of consumer goods brands and wholesalers to create a productive B2B sales …

By Guy Gilam on

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