6 Tips for a Successful B2B Sales Strategy

To increase B2B sales, it’s important to periodically revisit your B2B sales strategy. This is particularly relevant after the recent shift to a customer-centric sales approach. As information about products and services are increasingly accessible to B2B buyers, they trust online information and product reviews more, and a self-interested sales rep less. Rather than focusing …

Apples vs. Oranges

What’s the difference between SFA and CRM?

Like many other technology solutions used to support and streamline business and organizational processes, Customer Relationship Management (CRM) and Sales Force Automation (SFA) are often confused. There is a common misconception that they are interchangeable, but this couldn’t be further from the truth. So where does the confusion come from? The main reason for this …

Pepperi puts your customer at the center

Why mobile CRM solutions are fundamental to customer-centricity

To stay ahead of the competition, FMCG companies need to find ways to improve their existing B2B customer relationships. Acquiring a new customer is five times as expensive as retaining an existing customer so customer retention is vital for your bottom line. One of the easiest ways to keep your customers happy and loyal is …

omnichannel B2B sales platform homepage

Ready, steady….. launch!

This month, we have launched our refreshed website – check it out at www.pepperi.com. The new design emphasizes our unique approach of providing a single platform to address all B2B sales requirements for your field team, for your office staff and most important for your customers. A platform that is so flexible that it can …

Mobile CRM for CPG: The Ultimate Guide

With field sales reps of consumer packaged goods (CPG) spending more than half their time selling on the road – at retail stores, distribution centers, trade shows, and showrooms – and with the proliferation of smart mobile devices in the enterprise, businesses are realizing the opportunities that lie in equipping their sales force with mobile …

3 ways to ensure your mobile CRM solutions bring you success

When most B2B brands and wholesalers begin the process of evaluating sales solutions, they rightly consider the application’s features, cost, customizability, scalability, and how quickly it can be implemented. These are obviously important factors to consider, but according to a study by Forrester Research, 49% of CRM initiatives still fail. Why is that? Let’s look …

Young woman using sales force automation

7 Questions To Ask When Evaluating a Mobile Sales Force Automation App

Sales doesn’t stop when you’re not at your desk, so neither should your sales force automation (SFA) app. However, not all SFA solutions offer the same mobile experience. There are, so to speak, “levels of mobility” – and these directly affect the ability of consumer goods brands and wholesalers to create a productive B2B sales …

mobile crm

Why does your IT team hate your mobile CRM system?

When you first think of investing in a mobile CRM system for your business, you are probably most concerned about how your sales reps will react. After all, many sales reps have cited their worries about converting to automated solutions – listing losing their job and decreasing commission as their primary reasons for hating it. …

roladex for traditional wholesale crm

Why a traditional mobile CRM system doesn’t give CPG companies what they need

Many brands and wholesalers have now come round to the fact that their business must have mobile sales automation tools in order to stay ahead of the competition. But many of the tools that consumer packaged goods (CPG) companies are still using, lack the key components that are integral to CPG sales. This could lead …

question mark sales force automation

The Misunderstood CPG

5 reasons why traditional sales automation tools just don’t fit the bill for consumer packaged goods companies. Hands down, sales automation (aka CRM Sales) is a great concept, with a multitude of commercial solutions that have driven top and bottom-line gains for companies of all sizes. So why is it that despite big-name CRM deployments …